G.4 Use Media to Create Attention Around your Business

This workshop is about engaging in the right media to get the attention of current and future customers. You can explore the options of conveying your core messages through different media to your customer segments. The purpose of this workshop includes: -Review and select the different types of media you want to use to get your message out. -Decide on what stories you want to tell the public and write them down. -Work on your social media efforts and make posts. -Make an action plan for working on your communication and PR.