Y.4 Selecting the Best Customers

Selecting the Best Customers You Can Get This workshop is about how to find the ideal customer segments to whom to offer your products and services. Explore the options of approaching new markets and segments, find your core customer groups, and decide how to adapt your products to them. The purpose of this workshop is to: Review your current and future customer portfolio Get to know your core customer segments, and discover their needs, habits, and ways of thinking Explore how to adapt your products and services to your favorite customers Make an action plan for improving your customer portfolio When the workshop is over you will walk away with: A toolstack to work on your customer portfolio A 30-60-90 Days Action Plan for your next steps